Assemble Assemble Performance
Snapshots / 2026-07-11-164354
All-Studio People Clients

All-studio metrics for 2026-06-01 to 2026-06-30

Global KPIs

1798h Total Hours
Core Team — 1737.5h Freelancers — 60.5h
61.8% (1066.45h)
Delivery (Adj.) ?Percentage of effective hours (total minus PTO) spent on billable delivery work. Measures how much of the team's productive time goes directly to client deliverables. = delivery hrs / (total hrs − PTO hrs)
94.5% (1632.3h)
Utilization (Adj.) ?Percentage of effective hours (total minus PTO) spent on delivery plus productive internal work (Account Management, Status Meetings, Leadership Meetings). Measures overall productive utilization of the team. = (delivery hrs + productive internal) / (total hrs − PTO hrs)
11h PTO
Amanda Najera — 8hGabriela Uzcategui — 3h
72 Projects
Development — 30Digital Production — 21Creative — 12Internal — 9
10 Core Team 3 PM + 7 Production
4 Freelancers
Allison Orozco — Creative | UX/UI, Creative Operator, FreelanceIsabella Viracachá — Creative | Production, Creative Operator, FreelanceJimena Rubiano — Creative Operator, FreelanceLuis Xatruch — Freelance, QA | Technical

Project Management KPIs

3 people · 528.75h logged

Globals

11.4% PM Overhead ?Percentage of total project hours spent on PM-specific tasks (Project Management, Account Management, Resource Management, Estimating, JIRA Maintenance) across all projects. Uses lifetime project data, not period-filtered. = PM task hrs / total project hrs
90% Budget Health ?Percentage of projects with a budget that are at an acceptable level (not over budget). = healthy projects / projects with budget
0.25x Budget Efficiency ?Ratio of actual hours spent vs budgeted hours across all projects with a budget. Values below 1.0x mean under-budget (efficient), above 1.0x means over-budget. Weighted by hours, so large projects have more impact than small ones. 1162.8h actual / 4704.5h budgeted

Divisions

DP

Digital Production

10 people
606.65h Hours
21 Projects
0.72x Budget Efficiency 424.25h / 591.25h
Budget Health (21 projects)
5 over 5 close to limit 11 healthy
DV

Development

5 people
203.55h Hours
30 Projects
0.54x Budget Efficiency 651.55h / 1215.25h
Budget Health (30 projects)
1 over 9 close to limit 20 healthy
CR

Creative

5 people
256.25h Hours
12 Projects
0.03x Budget Efficiency 87h / 2898h
Budget Health (12 projects)
4 close to limit 6 healthy
IN

Internal

10 people
671.05h Hours
9 Projects
N/A Budget Efficiency 0h / 0h
Budget Health (9 projects)
0 healthy

Production KPIs

5 resources · 64 deliverables

Quality

100% On-Time Delivery ?Percentage of deliverables that transitioned through statuses on time (no missed deadlines). Weighted: sum of on-time across all production resources / total measured. 145 / 145 measured
81.3% FTQ (Production) ?First Time Quality rate for production. Percentage of deliverables that passed production review without requiring revisions. 117 / 144 measured
96.4% FTQ (QA) ?First Time Quality rate for QA. Percentage of deliverables that passed QA without requiring revisions. 135 / 140 measured
1.5 Avg Revisions ?Average number of feedback rounds per deliverable across all production resources. Lower is better — indicates fewer revision cycles needed. 96 rounds / 64 deliverables
Error Categories
Copy
13 (27%)
Creative Layout
11 (22%)
Links
7 (14%)
Omission
7 (14%)
Specs
6 (12%)
Rendering
5 (10%)

Internal Work

38.6% Share of Studio ?Percentage of total studio hours spent on internal, non-delivery work (admin, training, onboarding, etc.). = internal hrs / studio total hrs
671.05h Hours of 1737.5h studio total
10 People
Internal Projects 126.75h (7.3%)
AUS Clients - Internal 95.75h
ap-internal-3917 Assemble Certified Vendor Program 17.5h
ap-internal-3807 Social Media 13.5h
Internal Time 559.55h (32.2%)
Management Time 206h
Non Billable Internal Time 141.1h
Training & Skills 132.7h
Standby Time 61h
New Business Operations 10.75h
Nonbillable | PTO, Holidays & Leave 8h

Freelancer Contribution

4 freelancers · 39h billable
39h Billable Hours ?Project (billable) hours contributed by freelancers. Freelancers are measured on contribution, not utilization — they have no fixed monthly capacity, so no delivery-rate % is shown. = sum of billable project hours
10 Projects 7 clients touched
21.5h Ramp-up (Onboarding) ?Non-billable onboarding/training time freelancers logged while getting up to speed. Shown separately so it is not mistaken for delivery, and to track how much investment each ramp requires. 35.5% of logged time
FreelancerStatusCapabilityBillableProjectsRamp-up
Allison Orozco Active Creative | UX/UI, Creative Operator, Freelance 16.25h 4 11.25h (40.9%)
Isabella Viracachá Active Creative | Production, Creative Operator, Freelance 11.75h 2 6.25h (34.7%)
Jimena Rubiano Archived Creative Operator, Freelance 6h 1 4h (40%)
Luis Xatruch Active Freelance, QA | Technical 5h 5 0h
View All People →