Assemble Assemble Performance
Snapshots / 2026-08-14-143724 / People / Catalina Peña
Catalina Peña

Catalina Peña

Creative | ProductionCreative Operator

cpena@assemblestudio.com

Report Period 2026-07-01 to 2026-07-31

Total Hours

175.75
144.75 delivery 31 non-delivery

Delivery (Adj.)

82.4%
= delivery / (logged − PTO)

Adjusted Utilization

95.3%

Projects Worked

14
9 billable

Projects by Type

Projects Worked (14)

MMG - Creative Production McPherson Media Group
Billable 85.75h
Polaris - Creative Production Polaris Sales Australia
Billable 37.75h
AP Int 002 Training & Skills Internal
Internal 11.25h
arc-zor-4261 Simply Cat SebDerm Patient Social Ad TH Update July 2026 Arcutis Biotherapeutics
Billable 8h
ap-internal-3917 Assemble Certified Vendor Program Internal
Internal 7.5h
AP Int 018 Standby Time Internal
Internal 6.75h
gs-mar-4230 Marcus Display Ads [JULY 2026] Goldman Sachs
Billable 6h
AUS Clients - Internal Internal
Internal 4.5h
spe-bes-4264 Branded Lead Gen Meta ads PHARA0046 01 Spectrum Science
Billable 2.25h
spe-bes-4259 Q3 Why Besremi Meta Ads Dynamic PHARA0082-01 Spectrum Science
Billable 1.75h
rsm-4294 AirFit F40 price ticket ResMed
Billable 1.5h
rsm-4276 Price Ticket update ResMed
Billable 1.25h
AP Int 003 Non Billable Internal Time Internal
Internal 1h
spe-bes-4235 HCP PEN Tactics Now Approved Spectrum Science
Billable 0.5h

Hours by Task

Monthly Trend

Jira Activity

Tickets Assigned

1
In Progress 1

Tickets Referenced (0)

Projects Led

Current Workload

0 Open Tickets
0 Pending Review
0 Blocked

Completed in Period

0 Tickets Cleared

Open Tickets by Status

Recent Tickets

Key Summary Status Project Created
100% On-Time Delivery 26/26 on time
84% First-Time Quality 21/25 passed
0.2 Avg Revision Rate max: 1

Error Categories

Forge production

Australian clients (polaris + mmg) · 2026-07-01 → 2026-07-24 (Australia/Sydney)

Forge: cpena@assemblestudio.com matched by forge_only_via_harvest_email data through 2026-07-24T19:12 UTC
Deliverables completed 49 68 claimed · 19 in flight
Tasks 66 client containers holding those assets
Output units 52 68.55 complexity-weighted
Production time (median) 0.72h cohort 0.98h · n=65
First-pass internal QA 89.2% 8 returns / 122 submissions
Confirmed omissions 2 2.9 per 100 deliverables
Efficiency score 82 #1 of 6 operators

Velocity

Five clocks, kept separate on purpose. Production is the operator clock the studio is accountable for; queue time is how long a brief waited before being claimed.

ClockMedianP75MeanMaxSample
Production in_production → internal QA 0.72h 1.68h 2.89h 43.98h 65
Internal QA internal QA → ready for review 0.01h 0.33h 0.69h 12.99h 65
First delivery in_production → first proof 1.25h 2.24h 3.59h 44.77h 65
Revision turnaround revision requested → next proof 0.39h 1.17h 1.42h 18.42h 43
Queue (not operator) created → claimed 2.55h 22.3h 32.04h 381.95h 68

Production time by product

Tabloid 0.51h n=31
Tabloid Special 0.43h n=15
Point of Sale 0.79h n=7
Short Tabloid 1.78h n=4
AU National Newspapers 31.64h n=2
Social Media 8.45h n=1
Website Banners 1.25h n=1
Online 1.16h n=1
Flyer 2.92h n=1
A5 Mag 1.81h n=1
Image Retouch 17.74h n=1

Production time by complexity

AD1 0.44h n=37
AD2 1.22h n=15
AD3 2.07h n=13

By build type

new build 0.76h n=62
adaptation 0.61h n=3

Deliverable mix

Categorised by what was claimed in the period. Product is the ad family (Tabloid, Tabloid Special, A4/A5 Mag, Flyer…); product type is the concrete size.

Product

Tabloid 33
Tabloid Special 15
Point of Sale 7
Short Tabloid 4
AU National Newspapers 2
A4 Mag 1
A5 Mag 1
Flyer 1
Image Retouch 1
Online 1
Social Media 1
Website Banners 1

Product type / size

Custom (WxH) 9
T22 (92 x 129 mm) 7
TS21 (92 x 83 mm) 7
T42 (186 x 129 mm) 6
TS41 (186 x 83 mm) 6
T44 (186 x 260 mm) 4
unknown 4
T32 (139 x 129 mm) 3
T84 (374 x 260 mm) 3
T41 (186 x 63 mm) 2
T88B (374 x 540 mm) 2
TS31 (139 x 83 mm) 2
26.2 x 38 cm 1
A4 Portrait 1
A4 Sell Sheet (Portrait) 1
A44 (134 x 188 mm) 1
P84B (210 x 148 mm, bleed 220 x 158) 1
S22 (79 x 129 mm) 1
S42 (159 x 129 mm) 1
S44 (159 x 260 mm) 1
S84 (320 x 260 mm) 1
Social - Square 1
T21 (92 x 63 mm) 1
T82 (374 x 129 mm) 1
TFRONT (60 x 260 mm) 1

Build type

new build 65
adaptation 3

Artistic discretion

ad1 39
ad2 15
ad3 14

Turnaround

overnight 62
2nd day 2
2h 1
3rd day 1
4h 1
6h 1

Client

McPherson Media Group 55
Polaris 13

Sources: 54 ingested (MMG feed) · 14 created in the portal · 26 dealer sites · regions AUSTRALIA 40 / VICTORIA 24 / NEW ZEALAND 3 / NEW SOUTH WALES 1

Internal QA

122QA submissions
8returns (QC bounces)
5returned by a reviewer
3self-returns
6.6%return rate
89.2%first-pass rate
21.1%QA cleared by someone else

Most QA passes here were performed by the operator themselves, so the first-pass rate measures self-checks more than independent review. Read it next to the confirmed-omission count.

DeliverableProductReturned byWhenReason
Tabloid Special — 200059 Tabloid Special Cata Peñaself 2026-07-24 03:22 Text alignment
August full page AU National Newspapers Cata Peñaself 2026-07-23 20:39 Disclaimer adjustment
Tabloid Special — 200059 Tabloid Special Amanda Najera 2026-07-23 18:47 Footer needs to update: logo on the right bottom corner
Tabloid — 185497 Tabloid Alexander Delgado 2026-07-22 16:55 "Freisien" should be "Friesian" in the "8 Freisien steers 4 months old" line. This typo is present in both versions
Tabloid — 200263 Tabloid Amanda Najera 2026-07-20 20:17 Superscript rd and st
Tabloid — 195522 Tabloid Amanda Najera 2026-07-15 18:17 Supd Icon should look more as is
Polaris Dealer Website Images Image Retouch Alexander Delgado 2026-07-14 21:13 testing
Tabloid — 198499 Tabloid Cata Peñaself 2026-07-09 00:07 —

Revisions & confirmed omissions (assemble-fix)

44revision rounds
36client-billable
8assemble-fault rounds
0.65rounds per deliverable
48.7%uploads that were rework
2confirmed omissions
0raised internally by QA
2client-flagged, admin-confirmed
0defective round uploaded by someone else
0flags still pending (excluded)

A round an Assemble ADMIN ruled our fault ("assemble-fix"): either classified internally (internal QA path) or flagged by the client and confirmed afterwards. Pending flags, rejected flags and no_agreement outcomes are excluded.

DeliverablePathRoundProduced by Reported byConfirmed byVerdict
Tabloid Special — 197400McPherson Media Group · Tabloid Special Client → admin confirmed v3 Cata Peña Melissa Thomas Alexander Delgado Instrucctions not followed correctly2026-07-24
Tabloid Special — 197400McPherson Media Group · Tabloid Special Client → admin confirmed v2 Cata Peña Melissa Thomas Alexander Delgado Instrucctions not followed correctly2026-07-24

SLA

Two phases, never blended: first delivery runs against the TAT deadline; each revision opens its own fresh overnight clock.

First delivery

93.8%

61 on time of 65 measured · median margin 18.42h

Revisions

97.7%

42 on time of 43 measured · median 0.39h

Late first deliveries

DeliverableTATDeadlineDeliveredLate byQueueProduction
Short Tabloid — 199346McPherson Media Group overnight 2026-07-09 22:00 2026-07-10 02:33 4.56h 24.31h 1.11h
Hurricane_Q3SocialAds_Polaris overnight 2026-07-08 22:00 2026-07-08 23:10 1.17h 17.11h 8.45h
Short Tabloid — 199375McPherson Media Group overnight 2026-07-15 22:00 2026-07-15 22:03 0.05h 18.08h 1.87h
Tabloid — 199069McPherson Media Group overnight 2026-07-22 22:00 2026-07-22 22:00 0h 16.03h 0.84h

Queue vs production tells you where the miss came from: a large queue with fast production means the brief was claimed too late, not produced too slowly.

Efficiency

Throughput

Deliverables per active day3.06
Output units per active day3.25
Weighted units per active day4.28
Cohort median (weighted)1.73
Throughput index2.48
Active days16

Score components

Speed vs cohort 56.9 idx 1.14
Throughput vs cohort 100 idx 2.48
First-pass internal QA 89.2 n=65
Omission-free 85.5 n=68

Components with too small a sample are omitted and the remaining weights renormalised. speed_index and throughput_index are cohort-relative (1.00 = cohort par); 50 + 50 × (index − 1) maps them onto 0-100.

Cohort comparison (6 operators with activity)

OperatorCompletedWeighted / dayProduction median Speed indexFirst-pass QAOmissions / 100Score
Cata Peñathis profile 49 4.28 0.72h 1.14 89.2% 2.9 82
Isabella Viracachá 65 4.14 1.03h 0.85 92.8% 2.8 78.5
Amanda Najera 28 2.45 1.06h 1.02 70.6% 2.6 68.1
Mari Mora 3 0.58 0.77h 1.49 100% 0 67.5
Allison Orozco 3 1 3.44h 0.19 100% 0 51.6
Alexander Delgado 4 0.41 0.92h 0.85 25% 50 21.3

The cohort is every Forge user who owned work in the window, tagged Creative Operator or not, so the baseline does not move when Harvest tags change. Speed index is mix-adjusted against the same product + complexity cells, so a lighter queue does not inflate it.

Monthly history

MonthClaimedCompletedWeighted unitsActive days Production medianFirst-pass QAOmissionsSLA first delivery
2026-06 36 28 33.5 10 1.13h 94.9% 0 64.1%
2026-07 68 49 68.55 16 0.72h 89.2% 2 93.8%
How every number here is defined
task
A client-created container (Forge `projects` row). One task holds N deliverables.
deliverable
One individual asset an operator claims, produces and bills (`deliverables` row).
output units
Deliverables expanded by bundle size — a 4-size banner bundle is 1 deliverable, 4 outputs.
weighted units
Output units × complexity weight (AD1 1.0 / AD2 1.5 / AD3 2.0, × 0.7 for adaptations).
production h
First in_production → first internal QA submission. The operator production clock.
qc h
First internal QA → first ready_for_review.
first delivery h
First in_production → first ready_for_review (production + QA loop).
queue h
Created → claimed. Queue time, not operator time — context only.
qa return
A QC bounce: internal_qc → in_production, with the reviewer reason attached.
first pass qa
Share of deliverables that entered internal QA and never bounced back.
confirmed omission
A round an Assemble ADMIN ruled our fault ("assemble-fix"): either classified internally (internal QA path) or flagged by the client and confirmed afterwards. Pending flags, rejected flags and no_agreement outcomes are excluded.
sla first delivery
First ready_for_review vs the TAT deadline from the portal deadline function (2h/4h/6h = created + N h; overnight = next 8am Sydney; 2nd/3rd day = +1/+2 on that ladder).
sla revision
Each revision_requested → next ready_for_review vs a fresh overnight deadline. Reported separately from first delivery — the two are never blended.
speed index
Median of (cohort median hours for the same product+AD ÷ own hours) per deliverable. 1.00 = cohort par, >1 = faster on comparable work.
throughput index
Own weighted units per active day ÷ the cohort median rate. 1.00 = par.
active day
An AU-local day with at least one upload or status transition by this operator.