Five clocks, kept separate on purpose. Production is the operator clock the studio is accountable for; queue time is how long a brief waited before being claimed.

Clock	Median	P75	Mean	Max	Sample
Production in_production → internal QA	1.06h	2.28h	2.66h	18.17h	34
Internal QA internal QA → ready for review	1.25h	2.24h	1.85h	15.19h	34
First delivery in_production → first proof	2.7h	4.72h	4.51h	22.21h	34
Revision turnaround revision requested → next proof	10.91h	12.33h	9.67h	14.67h	20
Queue (not operator) created → claimed	13.14h	27.73h	45.74h	492.78h	38

Production time by product

Tabloid 0.54h n=15

Tabloid Special 1.05h n=7

Short Tabloid 1.99h n=5

Online 3.03h n=3

A4 Mag 0.7h n=2

AU National Newspapers 18.17h n=1

Point of Sale 4.57h n=1

Production time by complexity

AD1 0.43h n=14

AD2 1.54h n=13

AD3 1.25h n=7

By build type

new build 1.06h n=32

adaptation 1.58h n=2

Deliverable mix

Categorised by what was claimed in the period. Product is the ad family (Tabloid, Tabloid Special, A4/A5 Mag, Flyer…); product type is the concrete size.

Product

Tabloid	16
Tabloid Special	7
Online	5
Short Tabloid	5
A4 Mag	2
AU National Newspapers	1
Flyer	1
Point of Sale	1

Product type / size

T42 (186 x 129 mm)	5
unknown	5
T24 (92 x 260 mm)	4
TS41 (186 x 83 mm)	4
S22 (79 x 129 mm)	2
S42 (159 x 129 mm)	2
T22 (92 x 129 mm)	2
T32 (139 x 129 mm)	2
TFRONT (60 x 260 mm)	2
TS21 (92 x 83 mm)	2
26.2 x 9.2 cm	1
A4 Portrait	1
A4 Sell Sheet (Portrait)	1
A42 (134 x 92 mm)	1
A44 (134 x 188 mm)	1
S44 (159 x 260 mm)	1
T84 (374 x 260 mm)	1
TS31 (139 x 83 mm)	1

Build type

new build	36
adaptation	2

Artistic discretion

ad1	16
ad2	13
ad3	9

Turnaround

overnight	36
2nd day	1
4h	1

Client

McPherson Media Group	35
Polaris	3

Sources: 30 ingested (MMG feed) · 8 created in the portal · 17 dealer sites · regions AUSTRALIA 21 / VICTORIA 17

Internal QA

71QA submissions

14returns (QC bounces)

7returned by a reviewer

7self-returns

19.7%return rate

70.6%first-pass rate

72.7%QA cleared by someone else

Deliverable	Product	Returned by	When	Reason
Tabloid — 189971	Tabloid	Amanda Najeraself	2026-07-21 21:26	Loading Issue
Tabloid — 189971	Tabloid	Amanda Najeraself	2026-07-21 21:25	Change "t" to "f": poly-foam
DDS GROUP SHEPPARTON 101806	Online	Cata Peña	2026-07-20 21:59	Fix image file names
Short Tabloid — 200318	Short Tabloid	Amanda Najeraself	2026-07-20 20:12	The size should be the one from the brief, not the one poInted at FORGE
La Trobe University - Online Ads	Online	Amanda Najeraself	2026-07-20 16:06	CTA should be rounded at 100%
Ranger CAB	Point of Sale	Amanda Najeraself	2026-07-16 21:48	Needs to adjust a JPG layer
Short Tabloid — 198736	Short Tabloid	Alexander Delgado	2026-07-16 19:30	remove "made with hands & hearts"
Short Tabloid — 198736	Short Tabloid	Alexander Delgado	2026-07-16 17:08	logo colour: Keep as it was before since the brief explicitly says to keep the logo the same.
Tabloid — 198500	Tabloid	Amanda Najeraself	2026-07-15 18:48	JPG shall be added
Tabloid — 198500	Tabloid	Alexander Delgado	2026-07-15 18:41	remove space before c/kg
Tabloid — 199700	Tabloid	Alexander Delgado	2026-07-14 19:14	remove double space in "food and"
Tabloid — 199700	Tabloid	Alexander Delgado	2026-07-14 17:53	Put the text on top and images at the bottom like the example given in the comments in V1
Tabloid — 195639	Tabloid	Alexander Delgado	2026-07-07 15:03	—
July newspaper ad	AU National Newspapers	Amanda Najeraself	2026-06-30 17:07	—

Revisions & confirmed omissions (assemble-fix)

21revision rounds

10client-billable

11assemble-fault rounds

0.55rounds per deliverable

47.4%uploads that were rework

1confirmed omissions

0raised internally by QA

1client-flagged, admin-confirmed

1defective round uploaded by someone else

0flags still pending (excluded)

A round an Assemble ADMIN ruled our fault ("assemble-fix"): either classified internally (internal QA path) or flagged by the client and confirmed afterwards. Pending flags, rejected flags and no_agreement outcomes are excluded.

Deliverable	Path	Round	Produced by	Reported by	Confirmed by	Verdict
Short Tabloid — 199160McPherson Media Group · Short Tabloid	Client → admin confirmed	v1	Cata Peña	Glenn James	Alexander Delgado	typo: trick instead of tick2026-07-09

SLA

Two phases, never blended: first delivery runs against the TAT deadline; each revision opens its own fresh overnight clock.

First delivery

91.2%

31 on time of 34 measured · median margin 3.94h

Revisions

100%

20 on time of 20 measured · median 10.91h

Late first deliveries

Deliverable	TAT	Deadline	Delivered	Late by	Queue	Production
Short Tabloid — 199067McPherson Media Group	overnight	2026-07-09 22:00	2026-07-10 13:48	15.81h	129.6h	13.69h
Tabloid Special — 200039McPherson Media Group	4h	2026-07-16 10:35	2026-07-17 02:02	15.45h	30.92h	9.59h
DDS GROUP SHEPPARTON 101806McPherson Media Group	overnight	2026-07-20 22:00	2026-07-20 22:06	0.11h	31.13h	3.03h

Queue vs production tells you where the miss came from: a large queue with fast production means the brief was claimed too late, not produced too slowly.

Efficiency

Throughput

Deliverables per active day	1.4
Output units per active day	1.85
Weighted units per active day	2.45
Cohort median (weighted)	1.73
Throughput index	1.42
Active days	20

Score components

Speed vs cohort 50.8 idx 1.02

Throughput vs cohort 71 idx 1.42

First-pass internal QA 70.6 n=34

Omission-free 87 n=38

Components with too small a sample are omitted and the remaining weights renormalised. speed_index and throughput_index are cohort-relative (1.00 = cohort par); 50 + 50 × (index − 1) maps them onto 0-100.

Cohort comparison (6 operators with activity)

Operator	Completed	Weighted / day	Production median	Speed index	First-pass QA	Omissions / 100	Score
Cata Peña	49	4.28	0.72h	1.14	89.2%	2.9	82
Isabella Viracachá	65	4.14	1.03h	0.85	92.8%	2.8	78.5
Amanda Najerathis profile	28	2.45	1.06h	1.02	70.6%	2.6	68.1
Mari Mora	3	0.58	0.77h	1.49	100%	0	67.5
Allison Orozco	3	1	3.44h	0.19	100%	0	51.6
Alexander Delgado	4	0.41	0.92h	0.85	25%	50	21.3

The cohort is every Forge user who owned work in the window, tagged Creative Operator or not, so the baseline does not move when Harvest tags change. Speed index is mix-adjusted against the same product + complexity cells, so a lighter queue does not inflate it.

Monthly history

Month	Claimed	Completed	Weighted units	Active days	Production median	First-pass QA	Omissions	SLA first delivery
2026-06	30	22	24.5	12	1.06h	84.8%	0	63.6%
2026-07	40	28	49.1	21	1.05h	70.3%	1	91.9%

How every number here is defined

task: A client-created container (Forge `projects` row). One task holds N deliverables.
deliverable: One individual asset an operator claims, produces and bills (`deliverables` row).
output units: Deliverables expanded by bundle size — a 4-size banner bundle is 1 deliverable, 4 outputs.
weighted units: Output units × complexity weight (AD1 1.0 / AD2 1.5 / AD3 2.0, × 0.7 for adaptations).
production h: First in_production → first internal QA submission. The operator production clock.
qc h: First internal QA → first ready_for_review.
first delivery h: First in_production → first ready_for_review (production + QA loop).
queue h: Created → claimed. Queue time, not operator time — context only.
qa return: A QC bounce: internal_qc → in_production, with the reviewer reason attached.
first pass qa: Share of deliverables that entered internal QA and never bounced back.
confirmed omission: A round an Assemble ADMIN ruled our fault ("assemble-fix"): either classified internally (internal QA path) or flagged by the client and confirmed afterwards. Pending flags, rejected flags and no_agreement outcomes are excluded.
sla first delivery: First ready_for_review vs the TAT deadline from the portal deadline function (2h/4h/6h = created + N h; overnight = next 8am Sydney; 2nd/3rd day = +1/+2 on that ladder).
sla revision: Each revision_requested → next ready_for_review vs a fresh overnight deadline. Reported separately from first delivery — the two are never blended.
speed index: Median of (cohort median hours for the same product+AD ÷ own hours) per deliverable. 1.00 = cohort par, >1 = faster on comparable work.
throughput index: Own weighted units per active day ÷ the cohort median rate. 1.00 = par.
active day: An AU-local day with at least one upload or status transition by this operator.

Total Hours

Delivery (Adj.)

Adjusted Utilization

Projects Worked

Projects by Type

Banners

Projects Worked (13)

Hours by Task

Monthly Trend

Jira Activity

Tickets Assigned

Tickets Referenced (0)

Projects Led

Current Workload

Completed in Period

Open Tickets by Status

Recent Tickets

Error Categories

Velocity