Assemble Assemble Performance
Snapshots / 2026-07-11-164354 / People / Catalina Peña
Catalina Peña

Catalina Peña

Creative | Production

cpena@assemblestudio.com

Report Period 2026-06-01 to 2026-06-30

Total Hours

162
108.25 delivery 53.75 non-delivery

Delivery (Adj.)

66.8%
= delivery / (logged − PTO)

Adjusted Utilization

90.4%

Projects Worked

21
21 billable

Projects by Type

Projects Worked (15)

MMG - Creative Production McPherson Media Group
Billable 47.75h
Polaris - Creative Production Polaris Sales Australia
Billable 20.75h
AUS Clients - Internal Internal
Internal 19.75h
ap-internal-3807 Social Media Internal
Internal 13.5h
ap-internal-3917 Assemble Certified Vendor Program Internal
Internal 11.25h
AP Int 018 Standby Time Internal
Internal 8h
gs-mar-4066 GS Cross Channel Territory Map Update Goldman Sachs
Billable 5.75h
wpal-4247 Palmas Summer TV Commercial Wyndham Palmas
Billable 5h
gs-mar-3946 Marcus Display Ads [APRIL 2026] Goldman Sachs
Billable 4.5h
gs-mar-4012 Marcus Display Ads [MAY 2026] Goldman Sachs
Billable 4.5h
spe-phe-4046 ET DSE HCP Social Media Video ads Spectrum Science
Billable 3.75h
wgrm-wyn-4062 Ad Copies & Translations Wyndham Grand Rio Mar
Billable 3h
wgrm-wyn-4015 Rio Mar Summer Campaign Wyndham Grand Rio Mar
Billable 1.5h
arc-zor-4054 ZORYVE Email html and Digital Asset Arcutis Arcutis Biotherapeutics
Billable 1.5h
rsm-4229 Resmed Victoria Point - We are open screen ResMed
Billable 1.5h

Hours by Task

Monthly Trend

Jira Activity

Tickets Assigned

1
In Progress 1

Tickets Referenced (0)

Projects Led

Current Workload

0 Open Tickets
0 Pending Review
0 Blocked

Completed in Period

0 Tickets Cleared

Open Tickets by Status

Recent Tickets

Key Summary Status Project Created
100% On-Time Delivery 28/28 on time
78% First-Time Quality 21/27 passed
0.3 Avg Revision Rate max: 2

Error Categories

Forge production

Australian clients (polaris + mmg) · 2026-06-01 → 2026-06-30 (Australia/Sydney)

Forge: cpena@assemblestudio.com matched by forge_only_via_harvest_email data through 2026-07-24T19:12 UTC
Deliverables completed 28 36 claimed · 8 in flight
Tasks 36 client containers holding those assets
Output units 28 33.5 complexity-weighted
Production time (median) 1.13h cohort 1.07h · n=39
First-pass internal QA 94.9% 2 returns / 66 submissions
Confirmed omissions 0 0 per 100 deliverables
Efficiency score 77.6 #1 of 4 operators

Velocity

Five clocks, kept separate on purpose. Production is the operator clock the studio is accountable for; queue time is how long a brief waited before being claimed.

ClockMedianP75MeanMaxSample
Production in_production → internal QA 1.13h 3.17h 2.24h 9.75h 39
Internal QA internal QA → ready for review 0h 0.4h 0.41h 4.42h 39
First delivery in_production → first proof 1.51h 3.89h 2.66h 9.75h 39
Revision turnaround revision requested → next proof 1.05h 2.22h 6.42h 71.28h 18
Queue (not operator) created → claimed 17.76h 24.53h 25.65h 145.52h 36

Production time by product

Tabloid 1.16h n=20
Tabloid Special 0.83h n=13
A4 Mag 2.48h n=3
Flyer 5.54h n=2
A5 Mag 0.7h n=1

Production time by complexity

AD1 0.7h n=21
AD2 3.31h n=16
AD3 1.78h n=2

By build type

new build 1.13h n=39

Deliverable mix

Categorised by what was claimed in the period. Product is the ad family (Tabloid, Tabloid Special, A4/A5 Mag, Flyer…); product type is the concrete size.

Product

Tabloid 18
Tabloid Special 13
A4 Mag 2
Flyer 2
A5 Mag 1

Product type / size

TS21 (92 x 83 mm) 7
TS41 (186 x 83 mm) 5
T44 (186 x 260 mm) 3
T84 (374 x 260 mm) 3
A4 Portrait 2
T22 (92 x 129 mm) 2
T32 (139 x 129 mm) 2
T42 (186 x 129 mm) 2
T88B (374 x 540 mm) 2
A84B (297 x 210 mm, bleed 307 x 220) 1
Other (size from order) 1
PFRONT (37 x 134 mm) 1
T24 (92 x 260 mm) 1
T41 (186 x 63 mm) 1
TFRONT (60 x 260 mm) 1
TS81 (374 x 83 mm) 1
unknown 1

Build type

new build 36

Artistic discretion

ad1 19
ad2 16
ad3 1

Turnaround

overnight 35
2h 1

Client

McPherson Media Group 34
Polaris 2

Sources: 33 ingested (MMG feed) · 3 created in the portal · 13 dealer sites · regions VICTORIA 22 / AUSTRALIA 14

Internal QA

66QA submissions
2returns (QC bounces)
2returned by a reviewer
0self-returns
3%return rate
94.9%first-pass rate
22.6%QA cleared by someone else

Most QA passes here were performed by the operator themselves, so the first-pass rate measures self-checks more than independent review. Read it next to the confirmed-omission count.

DeliverableProductReturned byWhenReason
A5 Mag — 196785 A5 Mag Alexander Delgado 2026-06-19 21:16 —
Tabloid — 197289 Tabloid Alexander Delgado 2026-06-19 19:12 —

Revisions & confirmed omissions (assemble-fix)

17revision rounds
17client-billable
0assemble-fault rounds
0.47rounds per deliverable
36.8%uploads that were rework
0confirmed omissions
0raised internally by QA
0client-flagged, admin-confirmed
0defective round uploaded by someone else
0flags still pending (excluded)

A round an Assemble ADMIN ruled our fault ("assemble-fix"): either classified internally (internal QA path) or flagged by the client and confirmed afterwards. Pending flags, rejected flags and no_agreement outcomes are excluded.

No confirmed omissions in this period.

SLA

Two phases, never blended: first delivery runs against the TAT deadline; each revision opens its own fresh overnight clock.

First delivery

64.1%

25 on time of 39 measured · median margin 4.03h

Revisions

94.4%

17 on time of 18 measured · median 1.05h

Late first deliveries

DeliverableTATDeadlineDeliveredLate byQueueProduction
Q3_Promotion Guide_Tough to Beat_AUPolaris overnight 2026-06-18 22:00 2026-06-19 06:28 8.48h 145.52h 9.75h
Tabloid — 196759McPherson Media Group overnight 2026-06-25 22:00 2026-06-26 05:04 7.07h 164.38h 0.86h
Tabloid Special — 184386McPherson Media Group overnight 2026-06-25 22:00 2026-06-26 04:48 6.81h 26.52h 3.75h
Tabloid — 197619McPherson Media Group overnight 2026-06-25 22:00 2026-06-26 02:26 4.45h 21.04h 0.4h
Tabloid — 197676McPherson Media Group overnight 2026-06-25 22:00 2026-06-26 02:02 4.03h 26.31h 3.12h
Tabloid — 196755McPherson Media Group overnight 2026-06-11 22:00 2026-06-12 00:01 2.02h 35.13h 8.57h
Tabloid Special — 196756McPherson Media Group overnight 2026-06-11 22:00 2026-06-11 23:58 1.98h 9.49h 6.06h
Tabloid Special — 195726McPherson Media Group overnight 2026-06-25 22:00 2026-06-25 22:53 0.89h 24.3h 0.54h
Tabloid — 188783McPherson Media Group overnight 2026-06-19 22:00 2026-06-19 22:36 0.6h 16.11h 1.18h
Tabloid Special — 192433McPherson Media Group overnight 2026-06-24 22:00 2026-06-24 22:27 0.46h 16.82h 4.48h
Tabloid — 184881McPherson Media Group overnight 2026-06-23 22:00 2026-06-23 22:11 0.19h 23.16h 0.91h
Tabloid — 180936McPherson Media Group 2h 2026-06-25 02:10 2026-06-25 02:20 0.17h 2.36h 0.24h
Tabloid Special — 196807McPherson Media Group overnight 2026-06-12 22:00 2026-06-12 22:08 0.14h 2.16h 8.8h
Tabloid — 197018McPherson Media Group overnight 2026-06-23 22:00 2026-06-23 22:01 0.03h 22.79h 1.72h

Queue vs production tells you where the miss came from: a large queue with fast production means the brief was claimed too late, not produced too slowly.

Efficiency

Throughput

Deliverables per active day2.8
Output units per active day2.8
Weighted units per active day3.35
Cohort median (weighted)2.04
Throughput index1.64
Active days10

Score components

Speed vs cohort 46.5 idx 0.93
Throughput vs cohort 82.1 idx 1.64
First-pass internal QA 94.9 n=39
Omission-free 100 n=36

Components with too small a sample are omitted and the remaining weights renormalised. speed_index and throughput_index are cohort-relative (1.00 = cohort par); 50 + 50 × (index − 1) maps them onto 0-100.

Cohort comparison (4 operators with activity)

OperatorCompletedWeighted / dayProduction median Speed indexFirst-pass QAOmissions / 100Score
Cata Peñathis profile 28 3.35 1.13h 0.93 94.9% 0 77.6
Isabella Viracachá 0 0 1.6h 0.63 100% 0 70.7
Mari Mora 12 2 0.66h 1.08 86.7% 0 68.3
Amanda Najera 22 2.04 1.06h 1 84.8% 0 67

The cohort is every Forge user who owned work in the window, tagged Creative Operator or not, so the baseline does not move when Harvest tags change. Speed index is mix-adjusted against the same product + complexity cells, so a lighter queue does not inflate it.

Monthly history

MonthClaimedCompletedWeighted unitsActive days Production medianFirst-pass QAOmissionsSLA first delivery
2026-06 36 28 33.5 10 1.13h 94.9% 0 64.1%
2026-07 68 49 68.55 16 0.72h 89.2% 2 93.8%
How every number here is defined
task
A client-created container (Forge `projects` row). One task holds N deliverables.
deliverable
One individual asset an operator claims, produces and bills (`deliverables` row).
output units
Deliverables expanded by bundle size — a 4-size banner bundle is 1 deliverable, 4 outputs.
weighted units
Output units × complexity weight (AD1 1.0 / AD2 1.5 / AD3 2.0, × 0.7 for adaptations).
production h
First in_production → first internal QA submission. The operator production clock.
qc h
First internal QA → first ready_for_review.
first delivery h
First in_production → first ready_for_review (production + QA loop).
queue h
Created → claimed. Queue time, not operator time — context only.
qa return
A QC bounce: internal_qc → in_production, with the reviewer reason attached.
first pass qa
Share of deliverables that entered internal QA and never bounced back.
confirmed omission
A round an Assemble ADMIN ruled our fault ("assemble-fix"): either classified internally (internal QA path) or flagged by the client and confirmed afterwards. Pending flags, rejected flags and no_agreement outcomes are excluded.
sla first delivery
First ready_for_review vs the TAT deadline from the portal deadline function (2h/4h/6h = created + N h; overnight = next 8am Sydney; 2nd/3rd day = +1/+2 on that ladder).
sla revision
Each revision_requested → next ready_for_review vs a fresh overnight deadline. Reported separately from first delivery — the two are never blended.
speed index
Median of (cohort median hours for the same product+AD ÷ own hours) per deliverable. 1.00 = cohort par, >1 = faster on comparable work.
throughput index
Own weighted units per active day ÷ the cohort median rate. 1.00 = par.
active day
An AU-local day with at least one upload or status transition by this operator.